Our Story

Based in Hong Kong, Kits ID is a fast-growing online football shirt retailer serving supporters across Europe and beyond. Our story is built around one simple idea: football shirts should feel personal. From club and national team shirts to professional customisation, we help fans wear the colours, names and numbers that matter to them. Supported by a well-managed supply network and a dedicated production process, we focus on quality shirts, professional workmanship and a reliable shopping experience.

KITS ID

Created for football fans

Kits ID was created for supporters who want more from a football shirt — a wide choice of club and national team styles, combined with a service built around the fans who wear them.
Created for football fans

Quality shirts. Professional customisation. Made for you.